Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Routes of Persuasion02:20

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
Causality in Epidemiology01:21

Causality in Epidemiology

Causality or causation is a fundamental concept in epidemiology, vital for understanding the relationships between various factors and health outcomes. Despite its importance, there's no single, universally accepted definition of causality within the discipline. Drawing from a systematic review, causality in epidemiology encompasses several definitions, including production, necessary and sufficient, sufficient-component, counterfactual, and probabilistic models. Each has its strengths and...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Obesity01:24

Obesity

The Body Mass Index (BMI) is a numerical value derived from a person's weight and height, used to categorize individuals into weight ranges. It is calculated using the formula: weight in kilograms divided by height in meters squared. Obesity is a health condition characterized by excessive accumulation of adipose tissue that poses health risks, often diagnosed with a BMI ≥ 30. This excess fat storage occurs when surplus dietary calories are converted into triglycerides and stored in adipocytes...
Criteria for Causality: Bradford Hill Criteria - II01:28

Criteria for Causality: Bradford Hill Criteria - II

The Bradford Hill criteria serve as guidelines for establishing causative links in epidemiological research. Beyond Strength, Consistency, Specificity, and Temporality, key criteria also include Biological Gradient, Plausibility, Coherence, Experiment, and Analogy. These principles assist scientists in assessing the likelihood of causation in complex biological contexts. Below is a summary of these concepts:
Cause and Effect01:53

Cause and Effect

While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone?

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Cervical Cancer Information Seeking in the Digital Communication Environment.

Journal of health communication·2026
Same author

Public Awareness and Support for Governmental Intervention to Address Harms Associated With Consumption of Ultraprocessed Foods: A National Survey, United States, June 2025.

American journal of public health·2026
Same author

Enhanced bioavailability of a novel double-layered nano-liposomal curcumin (BNT-C060): a randomized, double-blind, clinical trial.

Scientific reports·2026
Same author

Community Characteristics Predict Local News Agenda Building About Racial Health Disparities.

Health communication·2026
Same author

Testing the effects of segmented crowdsource-selected messages to improve intentions to follow colorectal cancer screening recommendations: study protocol for a randomized controlled trial.

BMC public health·2026
Same author

Public Views About Opioid Overdose and People With Opioid Use Disorder.

JAMA network open·2026

Related Experiment Video

Updated: May 10, 2026

Multidisciplinary Approach to Obesity Management: A Case Report
05:10

Multidisciplinary Approach to Obesity Management: A Case Report

Published on: May 30, 2025

Narrative persuasion, causality, complex integration, and support for obesity policy.

Jeff Niederdeppe1, Michael A Shapiro, Hye Kyung Kim

  • 1a Department of Communication , Cornell University.

Health Communication
|July 9, 2013
PubMed
Summary

Narratives emphasizing societal causes of obesity increased attributions of societal responsibility. Moderate personal responsibility acknowledgment in stories enhanced policy support among conservatives.

More Related Videos

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
06:54

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions

Published on: June 21, 2019

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
09:03

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias

Published on: February 29, 2020

Related Experiment Videos

Last Updated: May 10, 2026

Multidisciplinary Approach to Obesity Management: A Case Report
05:10

Multidisciplinary Approach to Obesity Management: A Case Report

Published on: May 30, 2025

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
06:54

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions

Published on: June 21, 2019

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
09:03

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias

Published on: February 29, 2020

Area of Science:

  • Health Communication
  • Social Psychology
  • Obesity Research

Background:

  • Obesity is a complex issue with biological, behavioral, and environmental causes.
  • Narrative messages can influence attributions of causality for social issues.
  • Understanding public attributions is crucial for effective health communication.

Purpose of the Study:

  • To examine how narrative messages influence causal attributions about obesity.
  • To investigate the role of personal responsibility acknowledgment in shaping these attributions.
  • To assess the impact of narratives on support for obesity-related policies.

Main Methods:

  • Random assignment of participants to read one of three obesity-focused narratives or a control story.
  • Narratives varied in the degree of personal responsibility acknowledged by the character.
  • Measurement of societal cause attributions and policy support.

Main Results:

  • Narratives emphasizing environmental causes and minimal personal responsibility increased societal attributions for obesity.
  • These narratives also increased policy support among conservative participants.
  • Complex integration of individual and environmental causes mediated the link between moderate responsibility and societal attributions.

Conclusions:

  • Narrative framing significantly impacts public understanding of obesity's causes.
  • Health communication campaigns can leverage narrative persuasion to promote societal-level attributions and policy support.
  • The findings have implications for narrative persuasion theory and public health interventions.