Comparing predicted and actual affective responses to process versus outcome: an emotion-as-feedback perspective

Jessica Y Y Kwong1, Kin Fai Ellick Wong, Suki K Y Tang

  • 1Department of Marketing, The Chinese University of Hong Kong, Hong Kong Special Adminstrative Region. jkwong@cuhk.edu.hk

Cognition
|July 9, 2013
PubMed

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