Manipulating risk communication: Value predispositions shape public understandings of invasive species science in...

Most invasive species control programs are routine, but a small number prompt public controversy. Local value predispositions shape lay perception of the relative risks of invasive species and efforts to control them. Because control efforts are generally led by government scientists, lay perceptions of invasive species science are colored by public judgment of government credibility. This article examines the proposed release of an insect for biological control of the invasive strawberry guava tree which threatens conservation of Hawaii's forests. A local activist manipulated regulatory risk communication, appealed to local values, and persuaded some local members of the public and elected officials to oppose the insect release. This case illustrates how, in the absence of effective public engagement processes, routine scientific risk communication can be confounded by divergent knowledge taxonomies and perceptions of government hegemony.