Related Experiment Video
Updated: May 9, 2026

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
When visibility matters: short-term versus long-term costs and benefits of visible and invisible support
Yuthika U Girme1, Nickola C Overall, Jeffry A Simpson
11University of Auckland, New Zealand.
Abstract:
Sixty-one couples engaged in two video-recorded discussions in which one partner (the support recipient) discussed a personal goal with the other partner (the support provider). The support provider's visible and invisible support behaviors were coded by independent raters. Measures of perceived support, discussion success, and support recipients' distress during the discussion were gathered. Recipients also reported their goal achievement at 3-month intervals over the following year. Greater visible emotional support was associated with greater perceived support and discussion success for highly distressed recipients, but it was costly for nondistressed recipients who reported lower discussion success. In contrast, greater invisible emotional support was not associated with perceived support or discussion success, but it predicted greater goal achievement across time. These results advance our current understanding of support processes by indicating that the costs and benefits of visible support hinge on recipients' needs, whereas invisible support shapes recipients' long-term goal achievement.
Related Concept Videos
Impression Management Techniques I: Managing Appearances
Social Exchange Theory
Social Exchange Theory
Naturalistic Observations
Self-Presentation
Self-Evaluation: Self-Enhancement and Self-Verification

