Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

First Impression01:09

First Impression

First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
Automatic Processing and Automatic Social Behavior01:28

Automatic Processing and Automatic Social Behavior

Automatic processing refers to the cognitive operations that occur without conscious intent or awareness, playing a fundamental role in shaping social cognition and behavior. These processes enable individuals to navigate complex social environments efficiently by relying on mental shortcuts and pre-existing knowledge structures known as schemas. One of the most influential mechanisms underlying automatic processing is priming, which subtly activates mental representations through exposure to...
Serial Position Effect01:03

Serial Position Effect

The serial position effect is a cognitive phenomenon where individuals are more likely to recall the first and last items in a list compared to those in the middle. This effect is divided into the primacy effect and the recency effect. The primacy effect is observed when the initial items in a list are remembered better. This occurs because these items are rehearsed more frequently or receive more elaborative processing, allowing them to be encoded into long-term memory more effectively. For...
Implicit Memories01:24

Implicit Memories

Implicit memories, also known as non-declarative memories, are long-term memories that function outside of conscious awareness. These memories influence behavior and skills without explicit knowledge. This type of memory is evident in tasks like playing tennis, snowboarding, and texting. Implicit memory has three subsystems: procedural memory, conditioning, and priming. This type of memory is essential in various activities, from everyday tasks to specialized skills.
One key aspect of implicit...
Long-term Potentiation01:35

Long-term Potentiation

Long-term potentiation, or LTP, is one of the ways by which synaptic plasticity—changes in the strength of chemical synapses—can occur in the brain. LTP is the process of synaptic strengthening that occurs over time between pre- and postsynaptic neuronal connections. The synaptic strengthening of LTP works in opposition to the synaptic weakening of long-term depression (LTD) and together are the main mechanisms that underlie learning and memory.
Long-term Potentiation01:25

Long-term Potentiation

Long-term potentiation, or LTP, is one of the ways by which synaptic plasticity—changes in the strength of chemical synapses—can occur in the brain. LTP is the process of synaptic strengthening that occurs over time between pre and postsynaptic neuronal connections. The synaptic strengthening of LTP works in opposition to the synaptic weakening of long-term depression (LTD) and together are the main mechanisms that underlie learning and memory.
Hebbian LTP
LTP can occur when presynaptic neurons...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Learned statistical regularity modulates anticipatory micro-saccades toward suppressed distractor locations.

Nature communications·2026
Same author

Visual Selection Is Spatially Constrained During Working Memory Consolidation.

Quarterly journal of experimental psychology (2006)·2026
Same author

When stripes in clothes deceive: Cross-cultural examination of perceptual and belief discrepancies about horizontal stripes in clothes.

PloS one·2026
Same author

35+ years of the additional singleton task: Design features and guidelines.

Attention, perception & psychophysics·2026
Same author

Dynamic competition between bottom-up saliency and top-down goals in early visual cortex.

Communications biology·2026
Same author

Incidental learning of time-event relationships across processing stages.

Journal of experimental psychology. Human perception and performance·2026

Related Experiment Video

Updated: May 9, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
08:17

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

Priming makes a stimulus more salient.

Jan Theeuwes1, Erik Van der Burg

  • 1Department of Cognitive Psychology, Vrije Universiteit, Amsterdam, The Netherlands. J.Theeuwes@psy.vu.nl

Journal of Vision
|August 6, 2013
PubMed
Summary
This summary is machine-generated.

Priming with a noninformative color stimulus biases attention, making that color appear earlier. This visual priming effect influences perception, but only for colors, not color words.

Keywords:
primingtemporal order judgmentvisual search

More Related Videos

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm
12:12

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Published on: May 14, 2014

Pavlovian Conditioned Approach Training in Rats
06:57

Pavlovian Conditioned Approach Training in Rats

Published on: February 4, 2016

Related Experiment Videos

Last Updated: May 9, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
08:17

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm
12:12

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Published on: May 14, 2014

Pavlovian Conditioned Approach Training in Rats
06:57

Pavlovian Conditioned Approach Training in Rats

Published on: February 4, 2016

Area of Science:

  • Cognitive Psychology
  • Visual Perception
  • Attention Studies

Background:

  • Prior entry describes the perception of one stimulus occurring before another.
  • Attention influences temporal perception, but the mechanisms are not fully understood.
  • Priming effects can alter stimulus salience and processing speed.

Purpose of the Study:

  • To investigate how visual priming affects temporal perception.
  • To determine if a noninformative colored stimulus can induce prior entry.
  • To examine the role of stimulus modality (color vs. color word) in priming-induced prior entry.

Main Methods:

  • Participants performed simultaneity judgment (SJ) and temporal order judgment (TOJ) tasks.
  • A noninformative stimulus matching one of two test stimuli's color was presented beforehand.
  • Stimulus onset asynchronies (SOAs) varied to assess temporal perception shifts.

Main Results:

  • A preceding noninformative color stimulus shifted perception, making the matching color appear earlier.
  • This priming effect was observed in both SJ and TOJ tasks, indicating accelerated processing.
  • No prior entry effect was found when the noninformative stimulus was a color word.

Conclusions:

  • Visual priming with color enhances stimulus salience, leading to accelerated processing and prior entry.
  • This automatic attention capture suggests a direct link between perceptual priming and awareness.
  • The modality-specific effect (color vs. word) highlights distinct processing pathways for visual features and semantic information.