Related Experiment Video

Updated: May 9, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Discounting the value of safety: effects of perceived risk and effort

Sigurdur O Sigurdsson1, Matthew A Taylor, Oliver Wirth

  • 1Department of Psychology, University of Maryland Baltimore County, 21250, USA. sos@umbc.edu

Journal of Safety Research
|August 13, 2013
PubMed
Abstract

Keywords:
Behavioral economicsConstructionDecision makingRisk assessmentRisk discounting

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