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Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study
Published on: November 30, 2022
New media landscapes and the science information consumer
1Department of Life Sciences Communication, University of Wisconsin-Madison, Madison, WI 53705, USA. dbrossard@wisc.edu
Summary
Online science communication is vital as people seek scientific information online. Research highlights search engine bias and internet impacts on public knowledge and attitudes toward science.
Area of Science:
- Online science communication
- Public understanding of science
- Digital media studies
Background:
- Growing reliance on online platforms for scientific information.
- Need for scientists and institutions to understand online communication dynamics.
- Importance of empirical research in shaping public science engagement.
Purpose of the Study:
- Review key research findings in online science communication.
- Analyze implications for science in the 21st century.
- Examine search engine bias, online scientific content, and internet's impact on public attitudes.
Main Methods:
- Literature review of recent research on online science communication.
- Analysis of the current online media landscape.
- Synthesis of findings on search engine algorithms and user interaction.
Main Results:
- Search engines can introduce bias in information dissemination.
- The nature of online scientific content varies significantly.
- The internet influences audience knowledge and attitudes toward science.
Conclusions:
- Scientists and institutions must adapt to the online environment.
- Understanding online information consumption is crucial for effective science communication.
- Addressing biases and content quality online is essential for public trust in science.
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