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Related Concept Videos

Communication01:03

Communication

Communication between two animals occurs when one animal transmits an information signal that causes a change in the animal that receives the information. Organisms communicate with one another in a host of different ways. Signals can be auditory, chemical, visual, tactile, or a combination of these. Communication is a critical behavioral adaptation that promotes survival, growth, and reproduction.
Communication01:28

Communication

Sharing information, concepts, and emotions to foster mutual understanding is communication. The sender, recipient, and transaction must be considered in this manner. The sender is the person who shares the message, the recipient is the person who receives and understands the message, and the transaction is the method used to deliver the message and the variables that affect the communication's context and surroundings. The nurse-client connection is built on therapeutic communication.
Within...
Scientific Nature of Social Psychology01:30

Scientific Nature of Social Psychology

Social psychology is a scientific discipline dedicated to understanding how individuals think, feel, and behave in social contexts. Unlike common sense, which relies on anecdotal experiences and intuition, social psychology employs systematic research and empirical methods to ensure objectivity and reliability. This distinction is fundamental in distinguishing scientifically supported findings from mere speculation.Four fundamental scientific values guide a structured approach to research in...
Introducing Social Perception01:29

Introducing Social Perception

Perceiving others accurately is fundamental to effective communication and relationship-building. Social perception, a key concept in social psychology, refers to the cognitive processes through which individuals gather and interpret information about others to understand their actions, intentions, and motivations. This process extends beyond spoken words and overt behaviors, incorporating subtle nonverbal cues and contextual factors.Nonverbal Cues and Their SignificanceNonverbal cues play a...
Levels of Communication II: Organizational, Public, and Group Dynamics01:27

Levels of Communication II: Organizational, Public, and Group Dynamics

Effective communication is the foundation of a good organization. Communication is the lifeblood of an organization that connects the group with messages. In an organization, communication occurs in upward, downward, and horizontal lines. Downward communication travels from the administrative and senior levels to the staff through official channels such as manuals, rules and regulations, and organizational charts. Staff members initiate upward communication, which is addressed to executives and...
Social Facilitation01:04

Social Facilitation

Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.

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Related Experiment Video

Updated: May 8, 2026

Assessment of Social Interaction Behaviors
06:41

Assessment of Social Interaction Behaviors

Published on: February 25, 2011

Communicating science in social settings.

Dietram A Scheufele1

  • 1Department of Life Sciences Communication, College of Agricultural and Life Sciences, University of Wisconsin, Madison, WI 53706, USA. scheufele@gmail.com

Proceedings of the National Academy of Sciences of the United States of America
|August 14, 2013
PubMed
Summary
This summary is machine-generated.

Effective science communication faces challenges like public understanding, media changes, and complex technologies. Social science research offers insights to improve how science is communicated to society.

Keywords:
communication theoryjournalismmass mediapublic opinion

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Area of Science:

  • Sociology of Science
  • Science Communication Studies

Background:

  • Modern science communication faces significant societal challenges.
  • These include varying public scientific literacy, declining traditional media, and complex ethical/legal issues surrounding new technologies.

Purpose of the Study:

  • To examine societal dynamics influencing science communication.
  • To identify how social science research can address faulty assumptions.
  • To propose an agenda for improving societal-level science communication.

Main Methods:

  • Literature review and synthesis of social science research.
  • Analysis of challenges in communicating science to diverse publics.
  • Identification of social-level mechanisms in science communication.

Main Results:

  • Empirical social science clarifies intuitive but potentially incorrect assumptions about science communication.
  • Four key areas where social science provides crucial insights are identified.
  • Current research highlights the need for a strategic approach to science communication.

Conclusions:

  • Social science research is vital for understanding and improving science communication.
  • An agenda is proposed for bench and social scientists to enhance societal engagement with science.
  • Effective science communication requires addressing societal context and public understanding.