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An agenda for science communication research and practice.
James N Druckman1, Kirsten M Ellenbogen2, Dietram A Scheufele3
1Department of Political Science, University of Rochester, Rochester, NY 14627.
Summary
Effective science communication is vital for societal well-being. Participatory approaches, focusing on engagement and co-creation, are more effective than simple dissemination for addressing contemporary challenges in science communication.
Area of Science:
- Science Communication
- Public Understanding of Science
Background:
- Science provides crucial information for societal well-being but requires effective communication.
- Two paradigms exist: dissemination (informing/correcting) and participation (engagement/mutual understanding).
Purpose of the Study:
- To evaluate the effectiveness of different science communication paradigms.
- To advocate for participatory approaches in addressing modern science communication challenges.
Main Methods:
- Identification and comparison of two science communication paradigms: dissemination and participation.
- Argumentation for the superiority of participatory methods in contemporary contexts.
Main Results:
- Participatory science communication better addresses scientific uncertainty, politicization, and value neutrality.
- Participatory approaches require moving towards co-creation and engaging less motivated audiences.
Conclusions:
- Participatory science communication is crucial for translating scientific advancements into societal benefits.
- Investment in participatory infrastructure is essential for science to be impactful.
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