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Marketing.

G E Gilkeson¹, J M Glenn, R S Webb

¹Professor and Dean, School of Occupational Therapy, Texas Women's University, Denton, TX.

Occupational Therapy in Health Care

|August 17, 2013

Summary

This summary is machine-generated.

Occupational therapy managers can enhance departmental operations by applying marketing strategies to improve relationships and facilitate successful exchanges. This proactive approach ensures responsiveness to healthcare changes and effective problem resolution.

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Area of Science:

Healthcare Management
Occupational Therapy Administration
Marketing in Healthcare

Background:

Effective management in occupational therapy requires adaptability to evolving healthcare landscapes.
Traditional management approaches may not fully address the dynamic nature of healthcare services.
Marketing principles offer a framework for optimizing professional practice and departmental operations.

Purpose of the Study:

To explore the application of marketing strategies in occupational therapy management.
To demonstrate how marketing techniques can facilitate problem-solving and improve administrative outcomes.
To highlight the importance of a marketing orientation for occupational therapy managers.

Main Methods:

Case study analysis of two occupational therapy administrators in different settings.
Description of administrative challenges and the marketing strategies employed.
Evaluation of the outcomes resulting from the implemented marketing approaches.

Main Results:

Successful resolution of unique administrative problems in both case studies.
Demonstration of marketing strategies in needs identification, relationship building, and transaction facilitation.
Positive impact of a marketing approach on departmental management and responsiveness to healthcare realities.

Conclusions:

A marketing approach is a fundamental skill for occupational therapy managers.
Strategic marketing enhances departmental management by fostering successful exchanges and adaptability.
Adopting a marketing mindset is crucial for occupational therapists to navigate and thrive in the healthcare environment.