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People show a name-letter effect (NLE), preferring their own initials. This study found a gender-role orientation (GRO) NLE, with men rating their initials as more male-typical and women as more female-typical.

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Area of Science:

  • Psychology
  • Social Psychology
  • Gender Studies

Background:

  • The name-letter effect (NLE) demonstrates individuals' preferential liking for letters in their own name.
  • Gender-role orientation (GRO) describes an individual's identification with and expression of gender-related traits and behaviors.

Purpose of the Study:

  • To investigate the existence of an NLE specifically for gender-role orientation (GRO).
  • To develop and validate a novel indirect measure for assessing GRO, termed the Gender-Initial Preference Task (Gender-IPT).

Main Methods:

  • Participants rated the gender-typicality of letters, including their own initials.
  • The Gender-IPT was administered and its convergent validity was assessed against direct and indirect GRO measures (e.g., Gender Implicit Association Test).
  • Predictive validity was examined concerning sensation seeking and gender-typical behaviors.

Main Results:

  • A significant name-letter effect for gender-role orientation was observed: men perceived their initials as more male-typical, and women perceived theirs as more female-typical.
  • The Gender-IPT demonstrated strong convergent validity with established GRO measures.
  • The Gender-IPT also showed predictive validity for sensation seeking and gender-typical behaviors.

Conclusions:

  • The study provides evidence for a gender-role orientation name-letter effect.
  • The Gender-Initial Preference Task (Gender-IPT) is proposed as a practical, computer-independent indirect measure for assessing GRO.
  • The Gender-IPT complements existing indirect methods for evaluating gender-role orientation.