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Smoker identity among occasional smokers: findings from Minnesota
Jeong Kyu Lee1, Raymond G Boyle, Joanne D'Silva
1Centre for Health Initiatives, University of Wollongong, Wollongong, NSW, Australia. lee.jeongkyu@gmail.com
Objectives:
To investigate characteristics of occasional smokers who deny being smokers (ie, deniers).
Methods:
Data were from 3 rounds of the Minnesota Adult Tobacco Survey (MATS 2003, 2007, and 2010), a statewide, cross-sectional, and random-digit-dial telephone survey.
Results:
Nearly half of occasional smokers did not view themselves as smokers. Characteristics that were predictive of being a denier included less perceived harm from secondhand smoke, fewer days smoked, and fewer cigarettes smoked per day.
Conclusions:
Denial of being a smoker is primarily characterized by very light smoking. Future communication efforts should be tailored for this group.
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