Classifying and comparing fundraising performance for nonprofit hospitals.
1Department of Political Science, Auburn University, USA.
Journal of Health and Human Services Administration
|September 10, 2013
Summary
Fundraising performance in nonprofit hospitals can be better understood by classifying organizations into distinct clusters. This approach offers improved benchmarking beyond traditional metrics like age and size for healthcare philanthropy.
Area of Science:
- Healthcare Management
- Nonprofit Management
- Organizational Performance
Background:
- Charitable contributions are crucial for nonprofit hospitals, yet fundraising presents management challenges.
- Existing performance evaluation methods for nonprofits often rely on basic characteristics like age and size.
- A more nuanced approach is needed for effective fundraising strategy in healthcare philanthropy.
Purpose of the Study:
- To apply an organizational effectiveness and performance framework to classify nonprofit hospitals and foundations.
- To identify distinct organizational clusters for more informative performance evaluation and benchmarking.
- To examine fundraising performance within the context of these identified organizational groups.
Main Methods:
- Utilized cluster analysis, ANOVA, and chi-square analysis on data from 401 nonprofit hospitals and hospital foundations.
- Employed an organizational effectiveness and performance framework for classification.
- Developed cluster profiles based on productivity, efficiency, complexity, structure, maturity, legitimacy, and institutional characteristics.
Main Results:
- Identified three distinct clusters of nonprofit healthcare organizations based on performance measures.
- Developed comprehensive profiles for each cluster, detailing structural, maturity, and legitimacy characteristics.
- Demonstrated that cluster-based classification provides a more informative performance evaluation than traditional metrics.
Conclusions:
- Organizational clustering offers a valuable method for benchmarking and strategic management in healthcare fundraising.
- This study provides methodological insights into fundraising research and practical strategies for nonprofit hospitals and foundations.
- The findings support a more sophisticated understanding of fundraising performance tailored to organizational typologies.
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