Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Foundations of Self II: The Generalized Other01:20

Social Foundations of Self II: The Generalized Other

According to George Herbert Mead, as children progress beyond the game stage, they develop a more comprehensive understanding of societal rules and norms. This cognitive and social development enables them to internalize the expectations of the broader community, refining their ability to regulate behavior.Consistent participation in organized activities is crucial in helping children recognize that their actions are not isolated but contribute to a more significant, interconnected group effort.
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Avoidance Learning and Learned Helplessness01:14

Avoidance Learning and Learned Helplessness

Avoidance learning and learned helplessness are critical concepts in understanding behavioral responses to negative stimuli.
Avoidance learning occurs when an organism learns that a specific behavior can prevent an unpleasant outcome. For example, a student who receives a bad grade may start studying harder to avoid future poor grades. This behavior persists even when the negative outcome is no longer present. Avoidance learning is powerful because it maintains behavior in the absence of the...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

TDGF1 Mediates the Oncogenic Effects of the OLMALINC/miR-3614-5p ceRNA Axis in Colon Cancer Through Nodal/Smad2 and Glypican-1/MAPK-AKT Signaling.

Cells·2026
Same author

The Role of Defect Geometry in Localized Emission from Monolayer Tungsten Dichalcogenides.

ACS nano·2026
Same author

Technology-driven revolution in CO<sub>2</sub> fixation: From natural pathways to programmable Biosystems.

Biotechnology advances·2026
Same author

Enterococcus faecalis Extracellular Vesicles Deliver the Bacterial GTPase Obg to Hijack mTOR Signalling in Hepatocellular Carcinoma.

Journal of extracellular vesicles·2026
Same author

A Systematic Comparison of Multiple Models for Depth-Dependent Decay of Hydraulic Conductivity in Salt Lake Areas: A Case Study of Typical Boreholes in the Qaidam Basin.

Water environment research : a research publication of the Water Environment Federation·2026
Same author

Multimodal opioid-free anesthesia containing esketamine versus opioid-based anesthesia: a systematic review and meta-analysis.

BMC anesthesiology·2026

Related Experiment Video

Updated: May 8, 2026

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

Social learning in the ultimatum game.

Boyu Zhang1

  • 1School of Mathematical Sciences, Beijing Normal University, Beijing, P.R. China.

Plos One
|September 12, 2013
PubMed
Summary

In the ultimatum game, boundedly rational players exhibit fairness. Social learning leads to oscillations between 40-50% offers, with rare mutations favoring fair behavior.

Area of Science:

  • Behavioral Economics
  • Game Theory
  • Computational Social Science

Background:

  • The ultimatum game involves two players dividing money, with a proposer offering a split and a responder accepting or rejecting.
  • Rational economic theory predicts responders accept any offer, but human behavior shows a preference for fairness.
  • Bounded rationality and estimation errors in strategy payoffs are key factors in observed player behavior.

Purpose of the Study:

  • To investigate the dynamics of the ultimatum game using a learning-mutation process.
  • To model boundedly rational players who make mistakes in estimating strategy payoffs.
  • To analyze how social learning and mutation rates influence the emergence of fairness.

Main Methods:

  • Utilizing a learning-mutation process grounded in quantal response equilibrium.

More Related Videos

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

Related Experiment Videos

Last Updated: May 8, 2026

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

  • Simulating player interactions where strategies are learned and subject to random mutations.
  • Analyzing the long-term outcomes of social learning under varying mutation rates (local and global).
  • Main Results:

    • Social learning in the ultimatum game does not stabilize at purely rational or fair outcomes.
    • Observed offer dynamics oscillate between 40% and 50% of the total sum.
    • Offers below 40% tend to increase, while offers reaching fairness (50%) tend to decrease.

    Conclusions:

    • Fairness is favored in the long run when mutation rates are low (local mutation).
    • High mutation rates can promote the evolution of fairness, regardless of mutation scope (local or global).
    • The model demonstrates that fairness can emerge and persist in economic games under specific learning and mutation dynamics.