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Barriers to entry or exit: which ones are you building?
Michael T Harris1, Neil H Baum
1Surgical Services at Englewood Hospital and Medical Center, New Jersey, USA. michael.harris@ehmc.com
This article discusses how medical practices can reduce patient entry barriers and increase patient retention. Strategies focus on improving patient access and strengthening loyalty to prevent seeking care elsewhere.
Area of Science:
- Medical Practice Management
- Healthcare Accessibility
Background:
- Medical practices often inadvertently create barriers for patient entry and physician referrals.
- These barriers can lead to patients seeking care from alternative providers, impacting practice growth.
Purpose of the Study:
- To identify and eliminate barriers that hinder patient access to medical practices.
- To develop strategies for increasing patient retention and physician referral loyalty.
Main Methods:
- Analysis of common entry barriers in medical practices.
- Development of actionable strategies to improve patient onboarding.
- Implementation of retention tactics to enhance patient and referring physician loyalty.
Main Results:
- Identification of key factors contributing to patient attrition.
- Demonstration of methods to simplify patient entry and referral processes.
- Evidence of improved patient engagement and reduced "exit" opportunities.
Conclusions:
- Eliminating entry barriers and strengthening retention are crucial for medical practice success.
- Proactive strategies can significantly improve patient acquisition and long-term relationships.
- Optimizing practice accessibility and patient experience enhances overall practice viability.
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