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Participant experiences of an internet-based intervention and randomised control trial: interview study
1Warwick Medical School, The University of Warwick, Coventry CV4 7AL, UK. d.todkill@warwick.ac.uk.
BMC Public Health
|October 30, 2013
Summary
Understanding participant motivations is key for online health research. Trusted brands, altruism, and personalized interventions encourage participation and adherence in internet-based trials.
Area of Science:
- Digital health research
- Online intervention studies
- Mental wellbeing research
Background:
- Increasing online interventions necessitate understanding participant engagement.
- Online research often faces challenges with adherence and attrition.
- Participant motivations for online health research remain underexplored.
Purpose of the Study:
- To explore participant motivations for joining an online intervention trial.
- To identify reasons for continued engagement in internet-based research.
Main Methods:
- Qualitative study using semi-structured telephone interviews.
- Conducted with 20 participants in the intervention arm of an online cognitive behavioural trial.
- Analysis employed the Framework Approach for theme identification.
Main Results:
- Trusted institutional brands (e.g., NHS, universities) fostered participant security.
- Motivations included altruism, low mood, and seeking alternatives to in-person care.
- Personalized language and perceived benefits were crucial for sustained engagement.
Conclusions:
- Participant perspectives are vital for advancing internet-delivered healthcare research.
- Findings offer insights for improving adherence and reducing attrition in future online trials.
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