Neural antecedents of social decision-making in a partner choice task
Samuel C D Cartmell1, Marvin M Chun2, Timothy J Vickery3
1Department of Psychology, Yale University, PO Box 208205, 2 Hillhouse Ave, New Haven, CT 06520-8205, Stanford School of Medicine, 291 Campus Dr, Stanford, CA 94305, and Department of Psychology, University of Delaware, 108 Wolf Hall, Newark, DE 19716 Department of Psychology, Yale University, PO Box 208205, 2 Hillhouse Ave, New Haven, CT 06520-8205, Stanford School of Medicine, 291 Campus Dr, Stanford, CA 94305, and Department of Psychology, University of Delaware, 108 Wolf Hall, Newark, DE 19716 samcartmell@gmail.com.
Abstract:
Experiments in financial decision-making point to two complementary processes that encode prospective gain and loss preceding the choice to purchase consumer goods. These processes involve the nucleus accumbens (NAcc) and the right anterior insula, respectively. The current experiment used functional MRI to investigate whether these regions served a similar function during an analogous social decision-making task without the influence of monetary outcomes. In this task, subjects chose partners based on face stimuli of varying attractiveness (operationalizing value) and ratings of compatibility with the participant (operationalizing likelihood of rejection). The NAcc responded to anticipated gain; the right anterior insula responded to compatibility, but not in a manner that suggests an analogy to anticipated cost. Logistic regression modeling demonstrated that both regions predicted subsequent choice above and beyond the influence of group attractiveness ratings or compatibility alone. Although the function of the insula may differ between tasks, these results suggest that financial and social decision-making recruit a similar network of brain regions.
More Related Videos
13:20Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
Published on: December 5, 2025
10:45Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Published on: July 6, 2011
Related Concept Videos
Causes of Social Behavior II: Cognitive Processes
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Relationship Formation
Causes of Social Behavior I: Actions and Characteristics of Individuals
Automatic Processing and Automatic Social Behavior
Desirable Characteristics in Others
