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Deeper Processing Is Associated With Support for Policies to Reduce Obesity.
Tae Kyoung Lee1, Michael A Shapiro, Jeff Niederdeppe
1a Department of Communication Cornell University.
Health Communication
|November 16, 2013
Summary
Deeper message processing increases support for obesity policies. Political moderates who spent more time on the study were more likely to attribute obesity to societal factors and support related policies.
Area of Science:
- Health Communication
- Political Psychology
- Public Health Policy
Background:
- Support for health policies is influenced by message processing depth.
- Political ideology can shape issue judgments based on message engagement.
Purpose of the Study:
- To examine if message processing depth influences causal attributions of obesity.
- To determine if processing depth affects support for obesity reduction policies.
Main Methods:
- A national sample of U.S. adults participated in the study.
- Participants read a story detailing individual and societal causes of obesity.
- Depth of processing was measured by study duration and thought-listing word count.
Main Results:
- Increased processing depth correlated with greater support for obesity policies.
- Processing depth did not universally alter obesity causal attributions.
- Political moderates showed increased societal attributions and policy support with longer study engagement.
Conclusions:
- Health communication strategies can leverage message processing to influence public opinion on obesity.
- Targeted communication may be effective for engaging political moderates on societal causes of obesity.
- Future research should explore nuanced effects of processing depth on policy support across different political groups.
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