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When interdependence shapes social perception: cooperation and competition moderate implicit gender stereotyping
Soledad de Lemus1, Marcin Bukowski
1Universidad de Granada (Spain).
The Spanish Journal of Psychology
|November 16, 2013
Summary
Interdependence goals shape implicit gender stereotypes. Competition activates low warmth/high competence, while cooperation activates high warmth, demonstrating goal-dependent stereotype accessibility.
Area of Science:
- Social Psychology
- Cognitive Psychology
Background:
- Implicit gender stereotypes influence social cognition and person perception.
- Understanding how situational goals affect stereotype activation is crucial for social interaction.
Purpose of the Study:
- To investigate the impact of interdependence goals (cooperation vs. competition) on implicit gender stereotype accessibility.
- To examine how these goals influence the activation of warmth and competence traits associated with gender.
Main Methods:
- Participants engaged in a mathematical task, either cooperating or competing with a woman.
- Implicit gender stereotype accessibility was measured using a primed categorization task assessing trait activation.
Main Results:
- In competition, female primes (vs. male primes) activated low warmth and high competence traits.
- In cooperation, female primes activated high warmth traits, with no significant differences in competence.
- This highlights the context-dependent nature of implicit gender associations.
Conclusions:
- Implicit gender stereotypes are not static but dynamically influenced by interdependence goals.
- Findings align with the stereotype content model and the compensation effect in person perception.
- Emphasizes the goal-dependent accessibility of implicit gender stereotypes.
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