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Neutralizing marginally deviant behavior: Bingo players and superstition.

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Bingo players often feel morally conflicted about gambling. This study reveals how they use superstitious strategies, like luck and hunches, to justify their participation in this popular activity.

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Area of Science:

  • Sociology of Gambling
  • Deviant Behavior Studies

Background:

  • Bingo is a widespread and accepted form of gambling in the United States.
  • Despite its popularity, players experience moral discomfort regarding their gambling activities.

Purpose of the Study:

  • To investigate the strategies bingo players employ to reconcile their participation in gambling with their moral beliefs.

Main Methods:

  • A 5-year participant observation and interview study was conducted.
  • Data collection focused on understanding players' perspectives and behaviors.

Main Results:

  • Bingo players utilize superstitious strategies, including feelings, hunches, psychic abilities (psi), attitudes, and luck.
  • These strategies serve to neutralize the perceived moral deviance associated with playing bingo.

Conclusions:

  • Superstitious beliefs and practices are key mechanisms for managing moral ambivalence in gambling.
  • Understanding these neutralization techniques provides insight into the social acceptance and continuation of activities like bingo.