Some conceptions of the new age.

Area of Science:

• Sociology of Religion
• New Age Studies
• Qualitative Research Methods

Background:

• Quantitative studies on New Age attitudes surveyed 143 panelists.
• Previous research provided a statistical basis for understanding public perception.
• Further qualitative insights were needed to supplement existing data.

Purpose of the Study:

• To qualitatively analyze 86 comments to verify and supplement quantitative findings on New Age attitudes.
• To explore the nuances and complexities of New Age perceptions.
• To compare the attitudes of different respondent groups.

Main Methods:

• Qualitative analysis of 86 open-ended comments from panelists.
• Comparison of comments from an expert panel versus a panel of critics.
• Thematic analysis of frequent topics and respondent characteristics.
• Examination of comments regarding the survey instrument and investigators.

Main Results:

• Findings generally consistent with quantitative studies.
• Expert panel demonstrated greater tolerance for New Age terms, practices, and beliefs than critics.
• Respondents frequently described the New Age as complex, diverse, and eclectic.
• Comments about the survey were largely unfavorable, citing item ambiguity and investigator bias.
• Individuals with unconventional religious preferences were more favorable to the New Age than those with traditional preferences.

Conclusions:

• Skeptics and anti-cult specialists may need to reconsider their views on the New Age.
• The New Age is perceived as multifaceted, requiring nuanced understanding.
• Qualitative data enriches the understanding of attitudes towards the New Age.