Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

6.8K
In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the...
6.8K
First Impression01:09

First Impression

426
First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
426
Automatic Processing and Automatic Social Behavior01:28

Automatic Processing and Automatic Social Behavior

377
Automatic processing refers to the cognitive operations that occur without conscious intent or awareness, playing a fundamental role in shaping social cognition and behavior. These processes enable individuals to navigate complex social environments efficiently by relying on mental shortcuts and pre-existing knowledge structures known as schemas. One of the most influential mechanisms underlying automatic processing is priming, which subtly activates mental representations through exposure to...
377
Fundamental Attribution Error01:14

Fundamental Attribution Error

12.8K
According to some social psychologists, people tend to overemphasize internal factors as explanations—or attributions—for the behavior of other people. They tend to assume that the behavior of another person is a trait of that person, and to underestimate the power of the situation on the behavior of others. They tend to fail to recognize when the behavior of another is due to situational variables, and thus to the person’s state. This erroneous assumption is...
12.8K
The Availability Heuristic01:08

The Availability Heuristic

6.1K
A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):
6.1K
Attribution Theory00:56

Attribution Theory

9.9K
Behavior is a product of both the situation (e.g., cultural influences, social roles, and the presence of bystanders) and of the person (e.g., personality characteristics). Subfields of psychology tend to focus on one influence or behavior over others. Situationism is the view that our behavior and actions are determined by our immediate environment and surroundings. In contrast, dispositionism holds that our behavior is determined by internal factors (Heider, 1958).
9.9K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The role of statistical learning in attentional guidance during search through naturalistic scenes.

Journal of experimental psychology. Learning, memory, and cognition·2026
Same author

Conditioned features are selectively encoded into working memory.

Journal of experimental psychology. Learning, memory, and cognition·2026
Same author

Statistical learning and the efficiency of visual search.

Attention, perception & psychophysics·2026
Same author

Orienting bias towards electronic nicotine delivery system (ENDS) cues.

Addictive behaviors reports·2026
Same author

The Attention Habit II: How selection history shapes the strategic control of attention.

Psychonomic bulletin & review·2025
Same author

Statistical regularities bias memory decisions without enhancing working memory encoding: Insights from attribute amnesia.

Attention, perception & psychophysics·2025
Same journal

Colour blindness adversely impacts face recognition.

Visual cognition·2026
Same journal

Confidence in incomplete visual search.

Visual cognition·2026
Same journal

The Predictive Ability of GBVS Feature Channels on Infants' Fixations of Natural Scenes.

Visual cognition·2025
Same journal

Learned relevance of a distracting cue can influence feature interference errors.

Visual cognition·2025
Same journal

How Does Mind-Wandering Affect Distractor Suppression?

Visual cognition·2025
Same journal

Incidental Learning of Temporal and Spatial Associations in Hybrid Search.

Visual cognition·2025
See all related articles

Related Experiment Video

Updated: May 5, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

9.2K

Generalization of value-based attentional priority.

Brian A Anderson1, Patryk A Laurent, Steven Yantis

  • 1Department of Psychological and Brain Sciences, Johns Hopkins University, Baltimore, MD, USA.

Visual Cognition
|December 3, 2013
PubMed
Summary
This summary is machine-generated.

Reward learning influences attention, even for stimuli not directly associated with rewards. This shows that learned value can broadly shape how we prioritize information, impacting goal-directed behavior.

Keywords:
Attentional captureIncentive salienceNoveltyReward learningSelective attention

More Related Videos

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control
09:37

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control

Published on: July 5, 2015

8.8K
Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity
06:46

Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity

Published on: March 18, 2019

8.8K

Related Experiment Videos

Last Updated: May 5, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

9.2K
Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control
09:37

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control

Published on: July 5, 2015

8.8K
Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity
06:46

Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity

Published on: March 18, 2019

8.8K

Area of Science:

  • Cognitive Neuroscience
  • Psychology
  • Neuroscience

Background:

  • Attention selects important stimuli for processing, crucial for behavior and survival.
  • Reward-predicting stimuli are known to capture attention involuntarily.
  • Previous research linked attentional priority to direct experience with reward-related stimuli.

Purpose of the Study:

  • To investigate if learned stimulus-reward associations generalize to new stimuli based on shared features.
  • To explore the flexibility of reward learning in modulating attentional priority across tasks.

Main Methods:

  • Participants learned associations between stimuli and rewards in one task.
  • Attentional capture was assessed in a second, unrelated task using stimuli sharing a learned feature (color).

Main Results:

  • Stimulus-reward associations learned in one task generalized to novel stimuli sharing a defining feature (color) in a different task.
  • This generalization demonstrated that attentional priority can be modulated by learned value beyond directly experienced stimuli.

Conclusions:

  • Learned reward associations exert a broad influence on attentional priority.
  • Value-based attentional modulation is flexible and can generalize across different stimuli and tasks based on shared features.