How intergenerational interaction affects attitude-behavior inconsistency.

Takuya Sekiguchi1, Mayuko Nakamaru2

  • 1Japan Society for the Promotion of Science, Sumitomo-Ichibancho FS Bldg., 8 Ichibancho, Chiyoda-ku, Tokyo 102-8472, Japan; Department of Value and Decision Science, Tokyo Institute of Technology, Tokyo 152-8552, Japan.

Summary

Social norms can force actions against personal attitudes. Mathematical models show intergenerational interactions and attitude information are key to widespread conformity with diverse personal beliefs.

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