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Internet use, browsing, and the urban poor: implications for cancer control
K Viswanath1, Rachel McCloud, Sara Minsky
1Harvard School of Public Health and Dana-Farber Cancer Institute, 450 Brookline Ave, LW 630, Boston, MA 02215. vish_viswanath@dfci.harvard.edu.
Providing computers and Internet access significantly increased usage among low socioeconomic position (SEP) individuals. Participants primarily used social media and portals, with distinct patterns by gender and race/ethnicity.
Area of Science:
- Socioeconomic Impact
- Digital Divide Research
- Internet Usage Studies
Background:
- Limited understanding of Internet usage patterns among impoverished populations.
- Need for research on digital inclusion for lower socioeconomic groups.
Purpose of the Study:
- To investigate the impact of providing Internet access on usage patterns among the urban poor.
- To identify differences in online behavior based on demographics.
Main Methods:
- Randomized controlled trial with 312 participants in Boston.
- Utilized pre- and posttest surveys and extensive Internet use tracking software.
- Collected over 13 million network activity files and 5.5 million records.
Main Results:
- Significant increase in Internet use among intervention participants.
- Primary usage on social media, participatory sites, and portals; differential patterns by gender and race/ethnicity.
- Low purposive health information seeking; high visits to local hospital sites and social networking platforms.
Conclusions:
- Internet availability drives significant adoption in low socioeconomic position (SEP) groups.
- SEP members engage online for participation, with varied site preferences.
- Social networking and shareware sites offer potential for improving health information access.
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