[Geocoding of routine data. Where are my referring physicians and what are my competitors doing?]

Modern methods of reporting include the visualization of data concerning patients and referring doctor's residence and other clinical data with geographical reference. Thus, static and dynamic information about catchment areas and their changes can be visualized as well as answers to the important question for your main referring practicing physicians and possible changes in their behavior. Apart from the purely operational significance for the hospital, we also find important strategic aspects that include issues concerning hospital perspectives and possibilities, e.g., for the planning of collaborations. Overall, the method represents a useful addition to conservative forms of controlling reports in the hospital.