Self-choice enhances value in reward-seeking in primates

Tsuyoshi Setogawa1, Takashi Mizuhiki2, Narihisa Matsumoto3

  • 1Doctoral Program in Kansei, Behavioral and Brain Science, Graduate School of Comprehensive Human Sciences, University of Tsukuba, 1-1-1 Tennodai, Tsukuba, Ibaraki 305-8577, Japan; Japan Society for the Promotion of Science, Japan.

Neuroscience Research
|January 28, 2014
PubMed
Summary

Monkeys value chosen rewards more than assigned ones, even with identical payoffs. This self-choice effect enhances reward-seeking performance and suggests increased subjective reward value.

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