Related Experiment Video
Updated: May 3, 2026

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
Published on: August 29, 2018
Multitasking versus multiplexing: Toward a normative account of limitations in the simultaneous execution of
S F Feng1, M Schwemmer, S J Gershman
1Princeton Neuroscience Institute, Princeton University, Princeton, New Jersey, USA.
Abstract:
Why is it that behaviors that rely on control, so striking in their diversity and flexibility, are also subject to such striking limitations? Typically, people cannot engage in more than a few-and usually only a single-control-demanding task at a time. This limitation was a defining element in the earliest conceptualizations of controlled processing; it remains one of the most widely accepted axioms of cognitive psychology, and is even the basis for some laws (e.g., against the use of mobile devices while driving). Remarkably, however, the source of this limitation is still not understood. Here, we examine one potential source of this limitation, in terms of a trade-off between the flexibility and efficiency of representation ("multiplexing") and the simultaneous engagement of different processing pathways ("multitasking"). We show that even a modest amount of multiplexing rapidly introduces cross-talk among processing pathways, thereby constraining the number that can be productively engaged at once. We propose that, given the large number of advantages of efficient coding, the human brain has favored this over the capacity for multitasking of control-demanding processes.
Related Concept Videos
High-Level and Low-Level Awareness
Self-Regulation
Multicompartment Models: Overview
These models offer a more comprehensive representation of drug behavior in the body than one-compartment models. They accommodate the complexity of drug distribution,...
Parallel Processing
Self-Discrepancy Theory
Automatic Processing and Automatic Social Behavior

