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Updated: May 3, 2026

Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Published on: July 6, 2011
Functional connectivity with ventromedial prefrontal cortex reflects subjective value for social rewards
David V Smith1, John A Clithero2, Sarah E Boltuck2
1Center for Cognitive Neuroscience, Department of Psychology and Neuroscience, Duke University, Durham, NC 27708, and Division of the Humanities and Social Sciences, California Institute of Technology, Pasadena, CA 91125, USA Center for Cognitive Neuroscience, Department of Psychology and Neuroscience, Duke University, Durham, NC 27708, and Division of the Humanities and Social Sciences, California Institute of Technology, Pasadena, CA 91125, USA.
The ventromedial prefrontal cortex (VMPFC) interacts with other brain regions to determine subjective value. Connectivity with social information regions, like the temporal-parietal junction, predicts individual differences in valuing social rewards.
Area of Science:
- Neuroscience
- Social Neuroscience
- Decision Neuroscience
Background:
- The ventromedial prefrontal cortex (VMPFC) is known to encode subjective value for various rewards.
- However, the integration of multiple reward factors, potentially processed outside the VMPFC, is crucial for comprehensive valuation.
Purpose of the Study:
- To investigate if interactions between the posterior VMPFC and connected brain regions predict subjective value.
- To explore the neural basis of subjective value construction for social rewards.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was used to observe brain activity while participants rated the attractiveness of unfamiliar faces.
- A post-scan task quantified individual subjective value for attractiveness by measuring willingness to pay.
- Connectivity analyses examined the relationship between VMPFC network activity and individual valuation differences.
Main Results:
- Activation in the dorsal anterior cingulate cortex, anterior VMPFC, and caudate nucleus increased with higher attractiveness ratings.
- Connectivity between the posterior VMPFC and social information processing regions (TPJ, middle temporal gyrus) correlated with individual differences in subjective value.
- These interconnected regions explained unique variance in subjective value beyond VMPFC-centric measures.
Conclusions:
- The posterior VMPFC interacts with other brain regions during the valuation of social rewards.
- Regions involved in social information processing contribute unique information to the construction of subjective value.
- These findings highlight the distributed neural network underlying social reward valuation.
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