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The frequency of company-sponsored alcohol brand-related sites on Facebook™-2012
Siphannay Nhean1, Justin Nyborn, Danielle Hinchey
11Community Health Sciences Department, Boston University School of Public Health, Boston, Massachusetts, USA.
Background:
This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™.
Objectives:
We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012.
Methods:
We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server.
Results:
We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™.
Conclusions:
Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.
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