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Updated: May 2, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Conflicting goals and their impact on games where payoffs are more or less ambiguous
Astrid Hopfensitz1, Emiliano Lorini2, Frederic Moisan1
1Toulouse School of Economics, 31000 Toulouse, France. Astrid.Hopfensitz@tse-fr.eu http://idei.fr/member.php?i=1706.
Abstract:
The two-dimensional map by Bentley et al. concerns decision-making and not games. The east-west dimension is interpreted as the level at which individuals identify with some larger group. We think that this should be linked to the concept of social ties. We argue that social ties will lead to different outcomes in the "north" compared to the "south."
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