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Big data in the new media environment
Matthew Brook O'Donnell1, Emily B Falk1, Sara Konrath2
1Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104 mbod@asc.upenn edufalk@asc.upenn.edu http://cn.isr.umich.edu.
Abstract:
Bentley et al. argue for the social scientific contextualization of "big data" by proposing a four-quadrant model. We suggest extensions of the east-west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.
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