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Independent decisions are fictional from a psychological perspective
Hans-Rüdiger Pfister1, Gisela Böhm2
1Institute of Experimental Industrial Psychology, Leuphana University Lüneburg, 21335 Lüneburg, Germany. pfister@uni-lueneburg.de www.leuphana.de/en/hans-ruediger-pfister.html.
Abstract:
Contrasting independent with socially influenced decision making does not capture crucial differences in decision making. Independence is fictional, and social influences substantially permeate preference construction. A distinction between deliberate and intuitive decision making would be more useful, and the problem in the big-data era is deciding when it is better to rely on deliberation and when to trust one's intuitions.
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