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Updated: May 2, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Lessons learned from small store programs to increase healthy food access
Joel Gittelsohn1, Melissa N Laska2, Allison Karpyn3
1Center for Human Nutrition, Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA. jgittels@jhsph.edu.
Objectives:
To document implementation challenges and opportunities associated with small store interventions.
Methods:
Case study analysis of small store interventions conducted in 4 regions of the US. We systematically generated matrices to compare and contrast lessons learned to advance implementation science.
Results:
Seven thematic areas were identified including: establishing relationships with stores, store owner and customer relationships, selection of intervention approaches, stocking healthier foods, evaluation, maintenance of changes, and dissemination.
Conclusions:
This information provides guidance to researchers and practitioners wishing to design, implement, and evaluate small store interventions.
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