Learning organizations, internal marketing, and organizational commitment in hospitals

Area of Science:

• Healthcare Management
• Organizational Behavior
• Human Resources in Healthcare

Background:

• Knowledge capital is increasingly vital for healthcare organizations.
• Hospitals require continuous learning to enhance staff skills and patient care quality.
• Internal marketing strategies can foster a learning culture and improve nursing staff commitment.

Purpose of the Study:

• To investigate the relationship between a learning organization, internal marketing, and organizational commitment among nurses.
• To provide nursing managers with a tool to enhance nurse attitudes and commitment through organizational change.

Main Methods:

• Cross-sectional study design.
• Data collected via questionnaires from 114 nurses in Taichung City, Taiwan.
• Structural equation modeling used for hypothesis testing.

Main Results:

• A significant positive correlation exists between a learning organization, internal marketing, and organizational commitment.
• Internal marketing acts as a mediator in the relationship between a learning organization and organizational commitment.

Conclusions:

• Creating a learning organization can strengthen nurses' organizational commitment.
• Coordinating internal marketing practices alongside learning organization initiatives can enhance nurse commitment.