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Willingness to pay for public health services in rural Central Java, Indonesia: methodological considerations when
Aiko Shono1, Masahide Kondo2, Hiroshi Ohmae3
1Department of Health Care Policy and Management, Doctoral Program in Human Care Science, Graduate School of Comprehensive Human Sciences, University of Tsukuba, Japan; Department of Public Health and Epidemiology, Meiji Pharmaceutical University, Japan.
Contingent valuation method (CVM) studies often overestimate willingness to pay (WTP) for health services. Actual ability to pay, especially for the poor, reveals significant gaps, highlighting the need for improved CVM methods.
Area of Science:
- Health Economics
- Public Health Policy
- Behavioral Economics
Background:
- Contingent valuation method (CVM) studies on willingness to pay (WTP) are used in low- and middle-income countries to inform health pricing and policy.
- Existing CVM studies often assess expressed preferences without considering actual affordability, potentially leading to inaccurate demand estimations.
Purpose of the Study:
- To examine the issues related to willingness to pay (WTP) estimation for health services using the conventional contingent valuation method (CVM).
- To assess the difference between conventional WTP estimates and WTP considering budget constraints, specifically the scenario of resorting to debt.
Main Methods:
- Conducted 202 household interviews in Indonesia in 2008.
- Assessed willingness to pay (WTP) for three public health services using conventional CVM and a debt-resorting scenario to account for budget constraints.
Main Results:
- Demand curves for both WTP scenarios exhibited gaps, indicating discrepancies between expressed and actual ability to pay.
- The gap for midwife services was negatively correlated with household income and was larger for poorer households.
- WTP elicited by conventional CVM differed from the maximum price preventing respondents from resorting to debt.
Conclusions:
- Conventional CVM studies may not accurately reflect true willingness to pay (WTP) when budget constraints are considered.
- Findings suggest that relying solely on CVM WTP for health service pricing could worsen access inequities, particularly for vulnerable populations.
- Future CVM research should refine scenarios to better capture realistic WTP and budget constraints.
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