Exploring consumer values of comparative performance information for hospital choice

Area of Science:

• Health Services Research
• Consumer Behavior
• Health Information Dissemination

Background:

• Market orientation in healthcare has led to the publication of comparative performance information (CPI).
• Existing research primarily focuses on CPI content and format, neglecting consumer valuation and usage.
• There is a significant knowledge gap regarding how consumers perceive and utilize healthcare performance data.

Purpose of the Study:

• To investigate the perceived value of comparative performance information (CPI) among healthcare consumers.
• To understand the factors influencing the utilization of CPI in healthcare decision-making.
• To explore consumer values related to healthcare information sources.

Main Methods:

• Qualitative research design employing six focus group interviews.
• Recruitment of 27 healthcare consumers via mailing lists and personal invitations.
• Thematic analysis of transcribed focus group data to identify key themes and insights.

Main Results:

• Most participants were unaware of CPI and preferred alternative information sources.
• Discussions revealed that consumers could articulate CPI's value and effects after exposure.
• Underlying consumer values significantly hindered the current use of CPI, explaining its non-usage.

Conclusions:

• CPI is currently marginally valued by consumers due to conflicting values and lack of awareness.
• CPI does not yet serve as a primary information source for hospital choice beyond existing consumer routines.
• Future research should prioritize understanding consumer values to enhance CPI's impact and utility.