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Direct-to-Consumer Advertising: Implications for the Pharmacist and Other Health Professionals
Kathleen E Monson1, Joseph L Fink2
1University of Kentucky College of Pharmacy, Lexington, KY, USA.
Abstract:
Direct-to-consumer advertising of prescription-only medications is big business for pharmaceutical manufacturers and has altered the relationship between patients and health professionals. Seeing promotional messages from the manufacturer of a pharmaceutical can have both positive and negative impacts. These are discussed along with current efforts to control activities in this area as well as possible future developments.
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