Related Experiment Video

Updated: Apr 30, 2026

A Procedure to Study Stress-Induced Relapse of Heroin Seeking after Punishment-Imposed Abstinence
08:05

A Procedure to Study Stress-Induced Relapse of Heroin Seeking after Punishment-Imposed Abstinence

Published on: March 23, 2022

2.3K

[A test of the strong reciprocity model: relationship between cooperation and punishment]

Yang Li, Toshio Yamagishi

    Shinrigaku Kenkyu : the Japanese Journal of Psychology
    |May 9, 2014
    PubMed

    More Related Videos

    A Conflict Model of Reward-seeking Behavior in Male Rats06:11

    A Conflict Model of Reward-seeking Behavior in Male Rats

    Published on: February 20, 2019

    6.8K
    Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE06:57

    Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE

    Published on: May 14, 2019

    11.0K

    Related Concept Videos

    Factors Influencing Attraction IV: Reciprocity01:28

    Factors Influencing Attraction IV: Reciprocity

    Reciprocity in attraction is fundamental to social and romantic relationships, shaping how individuals form and maintain connections. The psychological principle underlying this phenomenon is that people tend to like those who express liking toward them. Balance theory supports this tendency, suggesting that mutual attraction fosters psychological harmony, whereas one-sided affection leads to discomfort and cognitive dissonance.The Psychological Mechanisms Behind ReciprocityWhen individuals...
    533
    Theory of Attribution II: Kelley's Covariation Theory01:29

    Theory of Attribution II: Kelley's Covariation Theory

    Attribution theory plays a crucial role in social psychology, helping to explain how individuals interpret the causes of behavior. One prominent model within this field is Harold Kelley's covariation theory, which provides a systematic approach to determining whether internal traits or external circumstances drive a person's actions. The model posits that individuals rely on three key types of information—consensus, consistency, and distinctiveness—to make these judgments.Consensus:...
    1.0K
    Milgram's Obedience to Authority02:20

    Milgram's Obedience to Authority

    Obedience to authority is classically demonstrated in a more famous series of social psychology experiments performed by Stanley Milgram. He was a social psychology professor at Yale who was influenced by the trial of Adolf Eichmann, a Nazi war criminal. Eichmann’s defense for the atrocities he committed was that he was “just following orders.”
    6.0K
    Social Proof00:52

    Social Proof

    Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
    24.9K
    Persuasion Strategies01:52

    Persuasion Strategies

    Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
    29.8K
    Punishment01:27

    Punishment

    Negative reinforcement and punishment are often confused but serve distinct functions in behavior modification. Reinforcement, whether positive or negative, increases the likelihood of a desired behavior, while punishment decreases it.
    Punishment can be positive or negative. Positive punishment involves adding an undesirable stimulus, such as scolding, to decrease a behavior. Negative punishment involves removing a desirable stimulus, such as taking away a favorite toy, to decrease behavior....
    1.4K