Characterizing switching and congruency effects in the Implicit Association Test as reactive and proactive cognitive

Joseph Hilgard1, Bruce D Bartholow2, Cheryl L Dickter1

  • 1Department of Psychological Sciences, University of Missouri, Columbia, MO 65211-2500, Department of Psychology, College of William and Mary, Williamsburg, VA 23187-8795, and Department of Psychology, University of Connecticut, Storrs, CT 06269-1020, USA.

Summary

Task switching and incongruency costs in the Implicit Association Test (IAT) involve distinct cognitive control processes. Event-related brain potentials (ERPs) revealed separate neural signatures for these factors during IAT performance.

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