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Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages

Sarah Parvanta1, Laura Gibson1, Heather Forquer1

  • 1Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.

Social Marketing Quarterly
|May 13, 2014
PubMed

Keywords:
Formative EvaluationMonitoring and EvaluationTobacco Cessation

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