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Growth in health care data causing an evolution in the pharmaceutical industry
J Alan Menius1, Matthew D Rousculp2
1Quantitative Sciences, GlaxoSmithKline Research and Development, Research Triangle Park, NC, USA. alan.j.menius@gsk.com.
Abstract:
A health care ecosystem is evolving in which all stakeholders will need to work together, apply new technologies, and use disparate data sources to gain insights, increase efficiencies, and improve patient outcomes. The pharmaceutical industry is leveraging its experience and analytics capabilities to play an important role in this evolution.
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