Examining incentive design strategies for worksite wellness program engagement
Gregory J Norman1, Kevin J Heltemes, Joseph Drew
11 Healthyroads , San Diego, California.
Population Health Management
|May 29, 2014
Summary
Worksite wellness programs with different incentive strategies impact employee engagement. Company B
Area of Science:
- Occupational Health
- Health Services Research
- Behavioral Science
Background:
- Employee engagement in worksite wellness is crucial for public health.
- Companies utilize diverse engagement strategies and incentive plans.
- Understanding these differences can optimize wellness program effectiveness.
Purpose of the Study:
- To compare employee engagement in wellness activities between two US companies with distinct strategies and incentives.
- To identify factors influencing participation in health assessments, biometric screenings, and coaching sessions.
Main Methods:
- A comparative study of US employees (aged 18-65) at two large companies during 2012.
- Analysis of engagement rates for health assessments, biometric screenings, and coaching based on incentive structures.
- Examination of predictors for coaching enrollment among different risk groups.
Main Results:
- Company B's higher incentive value led to greater participation in health assessments and biometric screenings.
- Company A, despite lower incentives, showed higher engagement in coaching sessions, particularly for employees with high-risk blood pressure and obesity.
- Predictors for coaching varied, with Company A engaging more diverse demographics and Company B focusing on high-risk individuals.
Conclusions:
- Incentive design significantly influences initial engagement in wellness activities.
- A population approach to incentives can engage both high-risk and at-risk employees in coaching.
- Tailoring strategies to company culture and employee demographics is key for sustained wellness program success.
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