Novel incentives and messaging in an online college smoking intervention
Carla J Berg1, Erin Stratton2, Michael Sokol3
1Emory University Rollins School of Public Health, Department of Behavioral Sciences and Health Education, Atlanta, GA, USA. cjberg@emory.edu.
Objectives:
To examine the feasibility, acceptability, and potential effectiveness of an online intervention targeting college smokers. The incentives involved discounted or free goods and services from businesses proximal to each campus.
Methods:
A randomized controlled trial was conducted with 122 current smokers recruited from 2 Southeastern US universities. The intervention involved health behavior monitoring, targeted messaging, and incentives for healthy goods and services versus the American Cancer Society's Guide to Quitting Smoking online.
Results:
The intervention achieved greater adherence and utilization (p's < .001). Overall, 55.6% learned about a local business through this program. At end-of-treatment, intervention participants less frequently attempted to quit (p = .02) but smoked fewer cigarettes/day (p = .05). Both groups demonstrated significant end-of-treatment cessation rates.
Conclusions:
This intervention demonstrated feasibility and acceptability.
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