Vicariously learned helplessness: the role of perceived dominance and prestige of a model

Prior research has examined the relationship between various model characteristics (e.g., age, competence, similarity) and the likelihood that the observers will experience vicariously learned helplessness. However, no research in this area has investigated dominance as a relevant model characteristic. This study explored whether the vicarious acquisition of learned helplessness could be mediated by the perceived dominance of a model. Participants observed a model attempting to solve anagrams. Across participant groups, the model displayed either dominant or nondominant characteristics and was either successful or unsuccessful at solving the anagrams. The characteristics displayed by the model significantly affected observers' ratings of his dominance and prestige. After viewing the model, participants attempted to solve 40 anagrams. When the dominant model was successful, observers solved significantly more anagrams than when he was unsuccessful. This effect was not found when the model was nondominant.