Related Experiment Video
Updated: Apr 27, 2026

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Confounding valence and arousal: What really underlies political orientation?
Shona M Tritt1, Michael Inzlicht1, Jordan B Peterson2
1University of Toronto Scarborough,Department of Psychology,Toronto, Ontario M1C 1A4,Canada.shona.tritt@utoronto.cawww.shonatritt.commichael.inzlicht@utoronto.cawww.michaelinzlicht.com.
Abstract:
The negative valence model of political orientation proposed by Hibbing et al. is comprehensive and thought-provoking. We agree that there is compelling research linking threat to conservative political beliefs. However, we propose that further research is needed before it can be concluded that negative valence, rather than arousal more generally, underlies the psychological motivations to endorse conservative political belief.
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