Inoculating against reactance to persuasive health messages

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

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Adam S Richards1, John A Banas

  • 1a Department of Communication Studies , Texas Christian University.

Health Communication
|June 28, 2014
PubMed

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