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[How do Prevention Projects Reach their Target Groups? Results of a Survey with Prevention Projects]
T Brand1, S Böttcher1, I Jahn1
1Leibniz-Institut für Präventionsforschung und Epidemiologie - BIPS, Prävention und Evaluation, Bremen.
Prevention projects effectively reach target groups in settings like schools. Active recruitment and clear communication are key strategies for successful program implementation and reach measurement.
Area of Science:
- Public Health Research
- Health Promotion Strategies
- Intervention Science
Background:
- Prevention projects funded by the German Federal Ministry of Education and Research aim to improve public health.
- Effective recruitment strategies are crucial for the success of these prevention initiatives.
Purpose of the Study:
- To evaluate the methods used for accessing target populations in federally funded prevention research projects.
- To identify successful recruitment strategies and communication channels employed in these projects.
Main Methods:
- A survey was distributed to prevention projects funded by the German Federal Ministry of Education and Research.
- The survey collected data on access strategies, communication methods, incentives, program reach, and recruitment success.
Main Results:
- 38 out of 60 projects participated, with most accessing target groups in structured settings like schools and workplaces.
- Written information and monetary incentives were commonly used, but program reach reporting was often inadequate.
- Active recruitment through personal communication was perceived as the most successful strategy.
Conclusions:
- The study offers insights into current recruitment practices in prevention projects.
- Further systematic research is needed to accurately assess and report program reach.
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