Hybrid activism: social movement mobilization in a multimovement environment

Social movement organizations often struggle to mobilize supporters from allied movements in their efforts to achieve critical mass. The authors argue that organizations with hybrid identities--those whose organizational identities span the boundaries of two or more social movements, issues, or identities--are vital to mobilizing these constituencies. They use original data from their study of the post-9/11 U.S. antiwar movement to show that individuals with past involvement in nonantiwar movements are more likely to join hybrid organizations than are individuals without involvement in nonantiwar movements. In addition, they show that organizations with hybrid identities occupy relatively more central positions in interorganizational cocontact networks within the antiwar movement and thus recruit significantly more participants in demonstrations than do nonhybrid organizations. Contrary to earlier research, they do not find that hybrid organizations are subject to an illegitimacy discount; instead, they find that hybridization can augment the ability of social movement organizations to mobilize their supporters in multimovement environments.