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Changing implicit attitudes toward smoking: results from a web-based approach-avoidance practice intervention.

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  • 1Department of Applied Health Science, Indiana University School of Public Health, 1025 E 7th St, Bloomington, IN, 47405, USA, jtmacy@indiana.edu.

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Summary

This study shows that an approach-avoidance task can reduce implicit positive attitudes toward smoking in some smokers. It also increased engagement with anti-smoking information, suggesting a potential intervention strategy.

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Area of Science:

  • Psychology
  • Public Health
  • Behavioral Science

Background:

  • Implicit attitudes significantly influence smoking behaviors.
  • Developing interventions to modify implicit attitudes is crucial for smoking cessation efforts.

Purpose of the Study:

  • To evaluate a web-based intervention's impact on implicit attitudes toward smoking.
  • To assess the intervention's effect on smokers' receptivity to smoking-related information.

Main Methods:

  • A two-session web-based study involving 284 smokers.
  • Intervention components included an approach-avoidance task and an anti-smoking public service announcement (PSA).
  • Data collection involved baseline and post-intervention measures.

Main Results:

  • The approach-avoidance task led to more negative implicit attitudes among smokers with less education and those planning to quit.
  • Smokers with more education who received the anti-smoking PSA and completed the task spent more time reading smoking-related content.

Conclusions:

  • An approach-avoidance task shows promise as a feasible method for altering implicit smoking attitudes.
  • This intervention may enhance receptivity to anti-smoking messages and information.