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The Role of Suppression and Enhancement in Understanding Metaphors
Morton Ann Gernsbacher1, Boaz Keysar2, Rachel R W Robertson1
1University of Wisconsin-Madison.
Abstract:
Participants read either a metaphorical prime sentence, such as That defense lawyer is a shark, or they read a baseline-prime sentence. The baseline-prime sentence was literally meaningful in Experiment 1 (e.g., That large hammerhead is a shark), nonsensical in Experiment 2 (e.g., His English notebook is a shark), and unrelated in Experiment 3 (e.g., That new student is a clown). After reading the prime sentence, participants verified a target property statement. Verification latencies for property statements relevant to the superordinate category (e.g., Sharks are tenacious) were faster after participants read the metaphor-prime sentence than after they read the baseline-prime sentence, producing an enhancement effect. In contrast, verification latencies for property statements relevant to only the basic-level meaning of the vehicle and not the superordinate (e.g., Sharks are good swimmers), were slower following the metaphor-versus the baseline-prime sentence, producing a suppression effect. As Glucksberg and Keysar's (1990) class inclusion theory of metaphor predicts, the enhancement effect demonstrates that the vehicle of a metaphor stands for the superordinate category of the vehicle, and the suppression effect demonstrates that the metaphorical vehicle does not stand for its basic-level meaning.
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